Students only receive the information they need
Prospective students are able to order a personalised document through the websites of Higher & Further Education establishments and choose the courses or services in which they have an interest.
Students can request a personalised prospectus either electronically as a pdf document or they can have a hard copy delivered to their home address. Furthermore, a student can log onto their own pURL (personalised URL) on the internet to view web-pages specifically targeted to them.
public-iD delivers the planning, ICT expertise, creative execution, document templates, pdf creation, pURLs and analytics to make it happen.
The advantages to universities and colleges are numerous:
- cost savings in terms of print, postage and storage
- reductions in carbon footprint (by reducing the number of pages delivered)
- data capture on prospective students
- branding innovation